Omnichannel Optimization
Optimize your marketing mix, automate channel allocation and increase impact of campaigns.
Digital marketing is amazingly powerful when it comes to reach quicker conversions and properly measuring your ROI. But it bears the cost of delivering dozens of different campaigns due to a constantly changing marketing environment. Trying to fully understand which ads are performing well and which are costing you too much makes efficient budget allocations highly complex. So, how can you optimize your return on advertising spend (ROAS) to get the most out of your budget?
AI-based technology takes the guesswork out of your marketing efforts. Our prediction algorithm helps you to automatically optimize profits, improve your overall advertisement ROI and measure the contribution of each channel by generating insights on potential areas of ad investment, showing you trade-offs between relevant impact factors and automatically reallocating your budgets.
Discover the benefits of paretos and Decision Intelligence for your business.
By unifying and optimizing your data input, you will get a comprehensive overview of your campaigns performances, your advertising costs and the effectiveness off your marketing channels, allowing you to see the larger picture of your paid marketing efforts.
Our Predict View allows you to consider every possible performance scenario and takes care of selecting and training the best model for you and your data. Simply customize your input parameter and see how they would translate in future results.
With paretos you’ll be able to identify the optimal balance between spending too much on low-impact advertising and missing out on key customer groups. Our AI-based algorithm is designed to find those trade-offs much faster and deliver more optimal future scenarios than other tools in the market.
Once you’ve successfully integrated your data to paretos and saw first results, our self-learning algorithm will continuously adjust ad spends according to your set preferences. Since our platform is designed to continuously adapt to changing situations and process new data faster, it even guarantees better and more accurate prediction results in the long run.
Demand-oriented article disposition for consumer goods in retail and e-commerce based on precise demand forecasts.
Demand-oriented article disposition for consumer goods in retail and e-commerce based on precise demand forecasts.
Increase planning reliability by over 40 % with AI-powered demand and inventory forecasting.
Increase planning reliability by over 40 % with AI-powered demand and inventory forecasting.
Would you like to know if paretos is the right solution for you?
Feel free to schedule a non-binding consultation appointment.
Paretos is the leading AI-based Decision Intelligence software for optimized decision-making processes. With paretos, businesses can identify, plan, execute, and track business potentials through automated processes across the entire organization.
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